Business growth strategy
From market diagnostics and current position - to measurable goals, priorities and a roadmap the team acts on instead of arguing over.
A working strategy document and a goals dashboard, not slides for the shelf. Inside - market and competitor analysis, current position, measurable goals and metrics, priorities and bets, a list of strategic initiatives and a quarterly roadmap with owners and control points.
A business plan answers «how much and when» for a specific project, while a strategy answers «where we are heading, by what means and in what order». It is not about «where we want to be» but about what we do on Monday and what we decline. If needed, the strategy can be extended with a financial model as a separate format.
The full cycle is 4-8 weeks: diagnostics (weeks 1-2), goals and vision (weeks 3-4), priorities and model (weeks 5-6), roadmap (weeks 7-8). Each stage delivers a result and can be a starting or stopping point. The exact timeline depends on the scale of the business and the depth of analysis.
A fixed price scaled to the project, with no hourly rate, VAT not applicable. The cost depends on the scale of the business, the depth of market analysis and the number of directions. Before the brief we give a range; the exact estimate and timeline are agreed before the start - with no hidden lines.
The program curator is Grigory Kovshov, a single point of accountability for the result. A team of specialists is assembled per project: a strategy analyst, a market analyst, a financial analyst and a project manager. The client communicates through one point of contact.
Yes. Implementation support and strategy review are a separate retainer format: tracking the roadmap, checking against metrics and adjusting priorities as the market changes. You can start with an express strategy and deepen it later.