Valuation
We value the business with the income approach (DCF) and with multiples from comparable deals. The result is a price range and the arguments that hold up in negotiation.
Before going to market - so you neither sell too cheap nor scare buyers off with an inflated price.
Financial statements, management data on revenue and customers, development plans.
Which factors move the price up and down and how a buyer will see it.
A price range and a rationale for negotiation.
